The Lauritz.com vision is to transform the auction industry on a global scale by expanding the concept of the auction while educating the public on selling and buying at auction. Our objective is to create an alternative to the retail business, galleries and the luxury market. Our ultimate goal is to establish a Lauritz.com branch in every country where one can find an IKEA store. By providing a new form of access to auctions Lauritz.com has further developed the market and has been able to reach customers who previously weren’t interested in, or used to buying or selling on auction. This customer base has interests that lie in interior decorating, collecting, and enjoying life and lifestyle products. One of the principle tenets of Lauritz.com has been to eleminate all sense of snobbery and elitism from our auctions.